“Thrive focuses on vegan foods that help fuel your way to uber athleticism.“
“The Thrive Diet feeds your body all the nutrients it needs without empty calories and with minimal stress.”
– Chicago Tribune
“Mr. Brazier’s vegan principals have garnered a cult following.”
– Globe & Mail
“…The Thrive Diet, a guide to vegan diets in sports…has become something of a bible…”
– The Wall Street Journal
“When I train and need to be at my very best physically and mentally, I turn to Brendan. I highly recommend his book Thrive“.
– Brian Roberts, 2B, Baltimore Orioles. 2-time MLB All Star.
Thrive is a long-term eating plan to help all athletes (professional or not) develop a lean body, sharp mind, and everlasting energy. As one of the few professional athletes on a plant-based diet, Brendan Brazier researched and developed this easy-to-follow program to enhance his performance as an elite endurance competitor.
Brazier clearly describes the benefits of nutrient-rich foods in their natural state versus processed foods, and how to choose nutritionally efficient, stress-busting whole foods for maximum energy and health. Featuring a 12-week meal plan, over 100 allergen-free recipes with raw food options–including recipes for energy gels, sport drinks, and recovery foods–and a complementary exercise plan, The Thrive Diet is “an authoritative guide to outstanding performance” (Neal D. Barnard, M.D., Physician’s Committee for Responsible Medicine).