So, Why Make Money with Your Blog?

If you’ve been blogging for quite some time, and haven’t tried to monetize your blog, you might want to consider doing so. It’s never too late, and it’s a good way to earn a little extra income while doing something (I assume) you already love to do, which is to write.

First off, I’m not even close
to the kind of success that Darren Rowse of Problogger.net has achieved. He’ll be the first to admit that it took him years to get where he is today, and there is a considerable margin of luck and lots of web traffic needed, in order to reach that kind of goal.

So, Why Monetize Your Blog?

I’m far from making a 6 figure salary (although that could be a goal), but I do make some money from the site and it does pay some bills… That said, I’d been very hesitant about writing a How-to post like this, because I’ve never considered myself worthy to. At the same time, I’d like to share whatever knowledge and experiences I’ve learned from this… the good as well as the bad.

. . . .

But let’s go over some good reasons to monetize your blog:

  • Creating another income stream – These days, many people are talking about multiple income streams. Some people have two or more jobs in order to make ends meet, especially in a struggling economy! Simply put, monetizing your blog would create an additional income stream to supplement your income.
  • A penny earned is a penny earned – From a frugal and practical point-of-view, even if it’s just a small amount you’d be making per month, it’s something that you’ve earned and the daily income (however small) adds up. The perfect lesson for this type of thinking can be found from a recent post I wrote: Personal Finance: Why Live a More Frugal Lifestyle?
  • Small change becomes big change – From my above post, I literally learned the value of every nickel, dime and penny I saved, and any other loose change that was lying around the house. It was definitely a lesson in understanding the value of small change. Because in the long run it adds up to big change, if you know what I mean. And that’s where the small change you’d earn when monetizing your blog can add up too!
  • To cover your hosting and domain costs – If you’re running a hosted site with your own domain name, I’m sure you’re paying some bills there. Maybe it’s just a small amount per month, but you could be making enough to at least pay for those web hosting costs and domain registrations.
  • To help pay for miscellaneous indulgences and expenses – You could be making enough to support that Starbucks habit. Or, have extra money to do whatever as far as leisure and entertainment. To get a movie fund going.
  • To generate passive and semi-passive income – If blogging is something you love to do, and have a passion for it, then it’s worth doing whether you get paid for it or not, right? Sure! But if including some sponsored banners and ads to your site only takes a few minutes, the rest of the time you are just letting those banners and ads do the work. Some blog monetizing programs have very passive methods (like Google Adsense) in which you just copy and paste some code and the ads take care of themselves. Of course, I’ve said semi-passive because it takes some time figuring out the best placement for ads, 1) so that they don’t annoy your readers too much, and 2) finding the ideal spot that will get visitors to click on the ads. But yes, monetizing your blog would be more passive than working at McDonald’s, or working on an assembly line, where your constant attention and skillz are needed.

My Philosophy in a Nutshell

After all, everyone from TV networks to PBS thrives and exists on advertisers and sponsors.

My main reasoning behind monetizing my site is that it’s an acceptable practice on many of the top sites to build sponsorship and financial support through advertisers and sponsors. After all, everyone from TV networks to PBS thrives and exists on advertisers and sponsors.

Like many, I once thought that it was kind of sacrilegious for a blogger to monetize his/her site. But nowadays I don’t have a problem with it at all. But, I do try to respect my readers and try my best to place ads intelligently and subtlely.

Another reality is that many readers develop banner and ad blindness, automatically avoiding the banners and ads and focusing on the content. But there are strategies for that without compromising your site and its content. And chances are most people come to your site searching for something that just might be in the ad or banner you display…

Since Most of my Traffic Comes from Google…

Most of my visitors come from the search engines. Mostly from Google. When these visitors come here they are looking for specific content, information on products and possibly to buy something. My own research has shown that they are the most likely to click on ads to find what they’re looking for. Ads like Google Adsense have the ability to show ads that are relevant to what you’re writing about on the current page that the visitor is viewing. It could be viewed as an added service to help visitors find what they need.

Most of my visitors come from the search engines. Mostly from Google.

Blogger, As Agent and Middle (Wo)Man

It’s almost as if the blogger is the middle man, or agent, helping to connect the people looking for something with the people who have that something to provide, and you the blogger are creating the content that provides the catalyst for a successful transaction. And everyone’s happy, right? Sure, why not?

In a future post, I’ll talk more about what I personally use on my site to help monetize my blog. I’m sure some things are pretty obvious, while others aren’t. But, the main thing is I’ll detail more about what works best for me and what doesn’t…

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Carlos Rull

Carlos Rull is a musician living in the San Diego area. His interests include Yoga, Eastern Philosophy, Zen Buddhism, and Gardening. He plays drums, piano, and composes New Age & Ambient music, and his albums are available on iTunes and Amazon.com.

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