The Problem with Teavana Teas and the Teavana Experience

Just the other day, I was at the mall and I just so happened to stumble into Teavana; the place where they sell those expensive teas and accessories.

I knew what I was getting into from the get go, and as it turned out, I was the aggressive customer. They had no problems with me and were probably a bit shocked that they didn’t have to twist my arm to buy anything, because I knew full well the prices and what I wanted.

Here’s a blog post that quite honestly shows the whole deal behind Teavana and the “Teavana Experience”.

As a matter of fact, I was the ONLY person who entered their store at that moment and the only one leaving (interesting observation). And it seemed like people were avoiding it like the plague, but why?

When my wife saw my small “Teavana” bag with my tea and travel tea kit, she said, “Oh, they got you, eh?”

But, completely innocent (at the time) to the so-called aggressive tactics of Teavana representatives, I just thought I went in and went out, getting what I wanted and without any persuading whatsoever!

But, the question comes down to taste and price!

You see, I’ve had lots of green tea in my life, and I was prepared to sample what Teavana offered. To compare their Green Tea to other Green Teas that other companies offer.

And my assessment?

I was surprised at how mellow Teavana’s premium loose leaf Green Tea was, actually. I mean, the young lady at the store had me smell the rich aroma of the tea leaves, and I “expected” to be blown away (if you will) by the taste.

I confess it was anti-climactic. I could barely taste the tea! I’m sorry to say that I was not that impressed.

And, they say that the minimum amount of loose leaf tea the store can sell you is 2 ounces, which translates to $20.00. And, she (deliberately?) went over the $20.00 minimum and asked if this was okay (another tactic?). So, slightly over 2 ounces ended up being $22.00.

For tea!!!

I’ll be honest. I can buy 20 bags of Green Tea from the supermarket for $2.59 and it will taste BETTER than the Green Tea I got from Teavana.

In retrospect, if I want REALLY good Green Tea I should ask someone at the local Japanese Market for their best loose leaf tea and I’ll probably get a better deal and a better tasting Green Tea.

So, this experiment is not over. My next post WILL be a comparison between authentic Japanese Green Tea and Teavana’s Green Tea.

I still like Teavana’s Tea Travel Kit, although at $24.95 I’m beginning to wonder…

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Carlos Rull

Carlos Rull is a musician living in the San Diego area. His interests include Yoga, Eastern Philosophy, Zen Buddhism, and Gardening. He plays drums, piano, and composes New Age & Ambient music, and his albums are available on iTunes and Amazon.com.

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